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Rethinking and refining corporate identity can enhance a brand's strategy by ensuring that the brand remains relevant and aligned with its core values and mission. This process allows a brand to adapt to changes in the market, customer preferences, and societal trends. It also provides an opportunity to reassess and strengthen the brand's unique selling proposition. Furthermore, a well-defined and updated corporate identity can improve customer perception, loyalty, and overall engagement with the brand.
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To stay in the competition game, brands need to habitually rethink and refine their corporate identity to ensure it still reflects the company's values and mission. "One of the benefits of digital advertising is the ability to track, target, and test new strategies and tactics," Baldelomar says. And continues: "Your brand identity should not just be a mission statement on the wall and logo. Your brand is a reflection of your thinking, your character, and your values."
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