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SWOT Analysis helps in understanding a company's position in the competitive landscape by identifying its Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are internal factors that give insight into the company's capabilities and areas for improvement. Opportunities and Threats, on the other hand, are external factors that highlight the potential areas for growth and the external risks that the company might face. By understanding these four aspects, a company can strategize effectively to leverage its strengths, address its weaknesses, capitalize on opportunities, and mitigate threats.
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Once you've analyzed your competitive landscape, it's time to assess yourself. SWOT Analysis is a common framework used by execs to determine their company's strengths, weaknesses, opportunities and threats. Strength and weaknesses are internal, company oriented, while opportunities and threats are more external, macro-oriented. (Slide 10)
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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