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Tesla's approach to selling cars is quite different from traditional car dealerships. Instead of selling through dealers, Tesla sells its cars directly to consumers through its own stores, similar to Apple's retail strategy. These stores are often located in high-end shopping centers. Furthermore, Tesla does not expect to make a significant amount of money from servicing its vehicles, as electric cars require less maintenance than traditional cars. Tesla also provides solar-powered recharging stations along major freeways in the U.S., Europe, and Asia, which can recharge a Tesla in about 20 minutes, and Tesla owners do not have to pay for this refueling.
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Instead of hybrids, which in Musk speak are suboptimal compromises, Tesla aims to make all-electric cars people lust after, which push the limits of technology. Teslas would not be sold through dealers but rather through Apple-like stores at high-end shopping centers. Unlike traditional car dealers, Tesla does not expect to make a lot of money on service for its vehicles, since electric cars do not require the oil changes and other maintenance of traditional cars. Tesla's solar-powered recharging stations now run along many major freeways in the U.S., Europe and Asia, which reenergize a Tesla in about 20 minutes. Tesla owners also pay nothing to refuel.
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Elon Musk's ascension has been described by experts as the fastest bout of wealth creation in history. So how did he do it? In this book, the inventor...
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