The book "Hooked" challenges existing paradigms in the field of consumer psychology by introducing a new model for understanding and influencing consumer habits. It suggests that businesses can create products that are not just useful, but habit-forming. The book presents a four-step process called the "Hook Model" which includes trigger, action, variable reward, and investment. This model challenges the traditional marketing practices by focusing on creating user habits and dependencies on products, rather than relying solely on advertising and promotions.

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The lessons from "Hooked" can be applied in today's business environment by understanding and influencing customer habits. Firstly, identify the triggers that prompt the customer to use your product. Then, make the action as easy as possible. Provide variable rewards that satisfy the customer's needs and finally, invest the customer in your product so they keep coming back. This cycle of trigger, action, reward, and investment can create a product that customers can't stop using.

Hooked" uses data to understand and influence customer behavior by studying the patterns and habits of the customers. The data is used to identify the variable rewards that can influence the customer's behavior. These rewards are designed based on the customer's natural tendencies and preferences. The data helps in understanding what appeals to the customers and how their habits can be influenced with the product.

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“Hooked” is the result of the author's years of research and practical experience with consumer habi...

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