Download and customize hundreds of business templates for free
The book "Made to Stick" is highly relevant to contemporary issues in business communication. It provides strategies for making ideas "sticky", meaning they are understood, remembered, and have a lasting impact. This is crucial in today's fast-paced business environment where effective communication is key. The book's principles can be applied to various aspects of business communication such as presentations, marketing campaigns, and team meetings. It emphasizes the importance of making messages unexpected and interesting, which is essential for capturing and maintaining the audience's attention.
Question was asked on:
The next challenge in making ideas and messages unexpected is keeping them interesting. Just as using schemas to make complicated topics simple was necessary due to the complex nature of the topics, so too is this tactic crucial because of the need to explain multiple components of multi-layered ideas and concepts. The field of science is a good example to use in this case.
Asked on the following book summary:
Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
Download and customize hundreds of business templates for free
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
Need social media platforms to generate better return on investment? Our Social Media Report collection provides customizable slides for traffic analysis, audience engagement and growth, social performance check-in, top posts analysis, plus many more. Use these slides to inspire new ideas for a company’s overall business strategies.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
As soon as one or two attendees “dial in” to a virtual meeting, productivity starts to suffer, because attendees often interpret virtual meetings as a license to multi-task, “Harvard Business Review” reports. Now that remote work is the new norm, it’s especially important to run effective and proactive meetings. Communicate this to your team with our Virtual Meetings deck. To make the task easier for you, we added simple rules and technical instructions to the slides.