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The book explains that there are two fundamental business models in the digital industry. Android phones offer a product for low upfront costs but compromise on privacy, selling customer attention and behavioral data. On the other hand, iOS offers a privacy-conserving product for premium margins. As privacy becomes a core issue, these models will become increasingly incompatible. Apple could potentially give up its contract with Google as the default search engine, worth $12 billion a year, and develop a competitor.
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There are two fundamental business models. A company can sell a product for more than the cost of production. Otherwise, companies can offer subsidized products to sell customer attention and behavioral data. Most digital industries will bifurcate along this divide. Android phones offer a great product for low upfront costs but at the cost of privacy, while iOS offers a luxury privacy-conserving product for premium margins. These models will become increasingly incompatible as privacy becomes a core issue. Apple could give up its $12 billion a year contract to make Google the default search engine and develop a competitor. Similarly, Shopify leveraged exploitation by Amazon to offer a simple product to sellers. Sellers control the data, branding and the customer while Shopify gets a simple fee.
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What will the world of business look like after the coronavirus pandemic? The pandemic will accelerate every trend by a decade and redefine entire ind...
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