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The book 'Shoe Dog' illustrates the importance of team building in business through various anecdotes and experiences of Phil Knight, the founder of Nike. One of the key themes in the book is the 'us-against-the-world' mentality that Knight and his team adopted. This mentality helped them face numerous challenges and even turn them into opportunities. For instance, when their main Japanese supplier, Onitsuka, declared them in breach of contract, the team's unity and resilience helped them survive this potentially devastating blow. Thus, the book underscores the significance of a strong, united team in overcoming business obstacles and achieving success.
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Our us-against-the-world story gave us the strength not only to face many challenges over the years, but to take those challenges and turn them on their head. In 1972, we hit a major roadblock—our main Japanese supplier, Onitsuka, the company that had been manufacturing Tiger shoes for Blue Ribbon, declared us in breach of contract for bringing out our own Nike shoes. This was a potentially devastating blow. Could the company survive?
Asked on the following book summary:
The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...
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