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The bottoms-up analysis aligns with digital transformation initiatives by providing a more targeted and customer-centric approach to market analysis. It focuses on understanding the specific needs and willingness to pay of the target customer profile, which is crucial in the digital transformation process. This approach allows businesses to identify and prioritize digital initiatives that will provide the most value to their customers, thereby increasing the likelihood of successful adoption and maximizing return on investment.
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So how do you calculate your total addressable market size in a way that a top VC firm like Andressen Horowitz would like? Instead of the classic way to calculate TAM based on the market share of a total market size, Andressen Horowitz prefers what they call a "bottoms-up" analysis which counts your market size by the target customer profile, their willingness to pay for your product, and how you'll market and sell the product to them.
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