Channels of distribution like Google and Apple app stores provide value to customers in several ways. Firstly, they offer easy accessibility. Customers can download and install apps directly from these platforms, eliminating the need for physical stores. Secondly, they provide a wide range of options, allowing customers to choose from millions of apps based on their needs and preferences. Thirdly, these platforms ensure the security of apps, protecting customers from malicious software. Lastly, they offer customer reviews and ratings, helping customers make informed decisions.
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