How does the channel of distribution, such as Google and Apple app stores, provide value to the customer?

Channels of distribution like Google and Apple app stores provide value to customers in several ways. Firstly, they offer easy accessibility. Customers can download and install apps directly from these platforms, eliminating the need for physical stores. Secondly, they provide a wide range of options, allowing customers to choose from millions of apps based on their needs and preferences. Thirdly, these platforms ensure the security of apps, protecting customers from malicious software. Lastly, they offer customer reviews and ratings, helping customers make informed decisions.

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On the right side of the table, identify the key features and values of the product that will accomplish the stated goal. Here you also can identify key metrics to track. It's important to track key metrics to validate the product-market fit and ensure customers receive value from the product. For example, a service like Waze identifies the job that customers need to get done, which is "get to work fast." Its characteristics include its ability to calculate the shortest and fastest route, which is an alternative to competitors like Google or Apple Maps, which don't provide the same side streets and uncommon routes. Waze's channel is the Google and Apple app stores, which provides value to the customer because it is easily accessible and eliminates the need for brick-and-mortar stores. Stick to the end and we'll show you how Slack used a similar process to bring its product to the masses. (Slide 4)

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Go-to-Market Strategy

Use our Go-to-Market Strategy template to help launch your product. This presentation includes some of the best GTM tools such as: Product-Market Fit,...

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