How does the competitive strategy of Netflix align with digital transformation initiatives?

Netflix's competitive strategy aligns with digital transformation initiatives in several ways. Firstly, Netflix has leveraged technology to disrupt traditional TV networks and movie rental industries, positioning itself as a leading online streaming platform. This is a clear example of digital transformation, where digital technologies are used to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements. Secondly, Netflix has used data analytics to understand customer preferences and viewing habits, allowing it to provide personalized recommendations and content. This is another aspect of digital transformation, where data is used to enhance customer experience and engagement. Lastly, Netflix's move to create its own original content can also be seen as a digital transformation initiative. By doing so, Netflix has been able to control its content supply chain and reduce dependency on third-party licensing rights.

Question was asked on:

For instance, think about Netflix. Netflix began its competitive rivalry with traditional TV networks and the movie rental industry like Blockbuster, but now has to face new entrants that have popped up recently like HBO Max, Disney+, and the newly formed Discovery+. To combat these competitors and create a defensible position against supplier power in the form of third party licensing rights, Netflix began creating its own original content, which has paid off well in the long run.

Asked on the following presentation:

resource preview

Competitive Strategies

Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...

download

Download 4 out of 33 slides

Google Slides

Enter your email business to download and customize this presentation for free

Not for commercial use
OR
file_save

Download full presentation

Competitive Strategies
+39 more templates per quarter
$117

Quarterly

Commercial use allowed. View other plans

Preview

View all chevron_right