How does the concept of segmenting customer data into cohorts challenge existing practices in customer data analysis?

The book 'Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success' has significantly influenced corporate strategies and business models by introducing the concept of growth hacking. This approach encourages businesses to use smart, low-cost strategies to reach new customers, increase their activity, and grow revenue. It emphasizes the importance of deep diving into customer data to gain insights and segment customers into cohorts. This data-driven approach has led many companies to reevaluate their strategies and shift towards more customer-centric models, thereby driving their success.

1. Deep dive into customer data: Understanding your customer's behavior is crucial. Segment your customers into different cohorts based on their spending habits or other relevant factors. This will help you tailor your strategies to meet their needs.

2. Ask questions and answer with data: Use data to answer questions about your customers. This will help you make informed decisions.

3. Use qualitative interviews: Along with data, qualitative interviews can provide valuable insights into your customer's needs and preferences.

4. Growth hacking: This involves using low-cost strategies to acquire and retain customers. It's about being smart and innovative with your resources.