Question

How does the concept of social cohesion from "When: The Scientific Secrets of Perfect Timing" apply to modern business teams?

The concept of social cohesion from "When: The Scientific Secrets of Perfect Timing" applies to modern business teams in several ways. Firstly, it emphasizes the importance of a sense of belonging in a team, which can be fostered through shared language, heritage, or even uniforms. This sense of belonging can enhance team performance. Secondly, it highlights the role of physical touch in promoting a feeling of belonging. In a business context, this could translate into gestures of camaraderie like fist bumps, high fives, or team huddles. These practices can help to improve individual and team performance.

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Belonging to a group conferred an evolutionary advantage back when humans were roaming the open savannah. Today, this desire to belong helps to cement groups. However, getting social cohesion to emerge can take some work. One way to encourage tribal connection is the use of codes, a shared language and heritage. Another is the use of clothing—a hat, a chef's jacket, a uniform. Touch also helps to bolster a feeling of belonging; researchers have found that NBA teams that touch each other a lot (fist bumps, high fives, huddles, etc.) perform better as individuals and as a team.

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