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The Culture Code suggests creating a high-purpose environment by focusing attention on a shared goal. This is achieved by providing clear signals that connect the present moment to a meaningful future goal. Stories are used as a powerful tool to deliver mental models that drive behavior and remind the group about the organization's purpose.
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Purpose does not stem from a mystical inspiration but from creating simple ways to focus attention on the shared goal. High-purpose environments provide clear signals that connect the present moment to a meaningful future goal. Stories are the most powerful tool to deliver mental models that drive behavior and remind the group about the organization's purpose.
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Danny Coyle unlocks the secrets of highly effective group cultures by studying the finest teams across various industries in the world, including the...
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