Question
The design-thinking framework helps in ideating features that answer the needs of the target customer by focusing on understanding the customer's needs and experiences first. This approach encourages empathy, which leads to a deeper understanding of the customer's problems and needs. It then uses this understanding to ideate and create solutions that are tailored to the customer's needs. The framework also encourages iterative testing and refinement of these solutions, ensuring they are effective and meet the customer's needs.
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You've discovered your target customer and defined their needs. It's now time to ideate and come up with features that answer these needs. Many car companies have come up with amazing features over the years, like heated seats and built-in infotainment consoles. But as the current microchip shortage has ravaged the auto industry, automakers have begun to focus on cutting some features — and even whole products from their product line. For instance, GM will stop selling heated and ventilated seats in its newest 2022 SUVs and trucks to cut down on the chips it needs to ship vehicles.
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