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The design-thinking framework helps Samsung in aligning with their digital transformation initiatives by enabling the company to create products that are equitable, enjoyable, usable, and most importantly, useful. Samsung uses this framework to develop new features that customers need. They have an internal team that uses empathy, visualization, and experimentation, key components of the design-thinking framework, to understand customer needs and develop solutions accordingly. This approach aligns with their digital transformation initiatives as it allows them to stay customer-centric and innovative.
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Because all these car companies need chips, chipmakers TMSC and Samsung are both spending double-digit billions to invest in their own chip-plants in the US. Samsung's $17B plant in Texas is part of the company's $200 billion pledge to invest more in pharmaceuticals, semiconductors, AI and robotics. Samsung also uses the design thinking framework and even created an internal team to use empathy, visualization and experimentation to develop new features that customers need.
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Avoid negative ROI and tunnel vision with the design-thinking framework to create products that are equitable, enjoyable, usable, and most importantly...
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