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The fusion of brand and culture contributes to the success of a company by providing a competitive advantage. This is achieved by finding an overarching purpose and core values, which are then used to guide the company's operations and organizational design. This intentional design of employee experience, corporate rituals, and routines helps to create a strong brand and culture that are aligned, leading to successful turnarounds or preventing downfalls.
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We'll show you case studies from Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, Volkswagen, and many others. Learn how they leverage the foundations of brand and culture fusion – finding an overarching purpose and core values – to achieve competitive advantage. Get insight into the causes and effects of their incredible turnarounds and fantastic downfalls, all rooted in their success or failure to fuse brand and culture. We'll reveal the concrete ways they achieved this, from re-thinking core operations and organizational design, to intentional design of employee experience, corporate rituals, routines, and more.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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