The naked service" business model challenges existing practices in the consulting field by promoting vulnerability, transparency, and honesty. Instead of maintaining a professional distance, consultants using this model engage closely with clients, showing their own weaknesses and uncertainties. This approach fosters trust and collaboration, which can lead to better results. It challenges the traditional model where consultants position themselves as infallible experts.

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Tell The Kind Truth -- When a consultant has to deliver a difficult message, it is best to be kind, using respect and empathy for the client versus being blunt and all business. In the case of having to inform a CEO that he should demote his son, a consultant doesn't want his client to shoot the messenger. Instead, they find that using tact goes a long way in preserving the relationship.

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Getting Naked

When a small boutique consulting firm gets bought out by one of its biggest competitors, they teach the more senior consulting firm a lesson in how to...

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