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The naked service" business model contributes to customer loyalty by prioritizing the relationship with the client over immediate profit. By charging a lower fee, it surprises the client and shows that the consultant values their relationship more than making a quick buck. This approach also demonstrates the consultant's commitment to a long-term partnership, which can lead to more revenue in the future through repeat business.
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Give Away The Business -- Charging a lower fee provides a welcome surprise to the client, showing that the consultant cares more about their relationship than making a quick buck. It also proves that the consultant is in it for the long term. An introductory low price earns the consultant business more revenue down the line, with repeated business.
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When a small boutique consulting firm gets bought out by one of its biggest competitors, they teach the more senior consulting firm a lesson in how to...
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