How does the Net Promoter Score measure customer loyalty?

The Net Promoter Score (NPS) measures customer loyalty by asking customers a single question: "On a scale of 0-10, how likely are you to recommend our company/product/service to a friend or colleague?" Customers are then grouped into Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. The score can range from -100 (all customers are Detractors) to 100 (all customers are Promoters). It's a simple, yet powerful way to gauge customer's sentiment about a brand and their loyalty.

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It is your job to make it as easy as possible for your customer base to promote your brand. To succeed, inspire your clients to share their positive experiences on social media by asking questions (in Instagram Stories Surveys, for example), initiating engaging contests and interacting with them sincerely and regularly.

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Net Promoter Score (Part 2)

Measure your understanding of its customer base needs and determine their readiness to serve as advocates for your brand with our Net Promoter Score p...

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