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An organization can create a sense of urgency and support during the transitional period by forming a guiding coalition. This coalition can help manage the uncertainty and skepticism that often accompanies change. It's also crucial to maintain open and effective team communications throughout the process. As the initial skepticism starts to wane, the organization should empower broad action and recognize short-term wins, which can help drive momentum and support for the change. Finally, incorporating the change into the company-wide culture can help ensure a lasting commitment to the new direction.
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Every change follows a familiar pattern. The change transition curve begins with uncertainty and then heads into a period of skepticism as productivity wanes. Luckily, this temporary drop usually bottoms out. To help with this transitional period, the organization can create a sense of urgency and support with a guiding coalition. Again, this all goes back to the importance of team communications. As skepticism bottoms out, empower broad action and recognize the short-term wins through the exploration phase. Finally, incorporate the change into the company-wide culture to create a lasting commitment.(Slide 19)
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Change can be difficult. But effective management of the change process can lead to long-lasting improvements for both the business and its people. Fr...
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