The problem-solving aspect of a business is crucial to its market size because it determines the demand for the business's product or service. If a business is solving a real, widespread problem, then there will be a large market of people who need that problem solved, thus leading to a larger market size. Conversely, if a business is solving a problem that isn't very common or doesn't exist, the market size will be small because there won't be many people who need that problem solved.

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The most important aspect of any pitch is to set up the problem that your company aims to solve. Without a real problem to solve, there's no need for your business. For example, did you know one of WeWork founder Adam Neumann's first business idea was kneepads for babies? Babies have crawled on their own for centuries, so this wasn't a real problem. Cheap office space was a much better idea.

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Ultimate Pitch Deck (Part 4)

Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...

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