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'The Startup Way' relates to contemporary issues and debates in the business world by addressing the need for innovation and adaptability in today's fast-paced market. It introduces the concept of 'lean manufacturing' techniques into the innovation community, emphasizing the importance of understanding customer needs and delivering solutions that not only solve their problems but also delight them with dramatic improvements. This approach is particularly relevant in today's business world, where customer-centricity and continuous innovation are key to staying competitive.
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The team has to start with articulating the problem to be solved from the customer's point of view. Customers don't care about market-share, they just want something that makes their lives better. Silicon Valley knows that the key word here is "better." It's not enough to just give customers a solution to their problem; the goal is to delight customers with a dramatic improvement.
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The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean Startup — both written by Eric Ries. The Lean Sta...
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