Question
The story of the hundred dollar cheese steak is a perfect example of a contemporary marketing strategy known as "buzz marketing" or "word-of-mouth marketing". The restaurant owner created a unique and expensive product that was not just a meal, but an experience. This strategy made customers eager to share their experience with others, creating a buzz. This is a powerful marketing strategy as it leverages the influence and reach of customers to spread the word about a product or service, often leading to increased visibility and sales.
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The end result was astonishing. As soon as the first few dozen customers enjoyed their hundred dollar cheese steak, not only did they leave the restaurant with a full stomach and a smile on their face, they could not wait to tell their family and friends about the experience. That began the "buzz that changed the world" and put his hundred dollar cheese steak on the map. Wein had successfully taken a simple sandwich, added a few upgrades and made the dining experience a unique and different one. He did not just create another cheese steak. Instead, he created a conversation piece!
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