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The theme of innovation in 'The Art of Innovation' is highly relevant to contemporary business practices. It emphasizes the importance of feedback, willingness to take new and different approaches, and rapid prototyping. These concepts are crucial in today's fast-paced business environment where consumer needs and market trends change rapidly. Businesses need to constantly innovate and adapt to stay competitive. The book's theme also aligns with the current emphasis on lean startup methodologies, where products are launched with minimum viable features, and then refined based on consumer feedback.
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This invaluable feedback and the willingness to take new and different approaches for their existing product and brand, LEGO found themselves back in business. They eventually implemented a process of rapid prototyping to keep the momentum going. David Gram, head of marketing at Lego's Future Lab, describes this new approach: "We only develop the few key features that are really needed. A typical engineering mistake is wanting to invent all the things the product might consist of in one go … we throw that into the market and get feedback from consumers."
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A tour through the systems used by design firm and idea factory IDEO provides an insider's view of how innovation works and why it's a necessity for a...
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