Viewing things from a fresh perspective often leads to innovation. This new viewpoint can help identify overlooked opportunities, challenge existing norms, and bring about creative solutions. It allows businesses to understand their customers better, identify their needs, and tailor their products or services accordingly. This not only improves the quality of the products or services but also enhances customer satisfaction, thereby giving the company a competitive edge.

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In , tour through the systems used by design firm and idea factory IDEO provides an insider's view of how innovation works and why it's a necessity for any business. The sometimes vague concepts that are a part of innovation, like brainstorming and creativity, are broken down and explained clearly enough to make them more practical to use for start-ups and established companies alike. Real-life examples and applications help bring insight into how seeing things from a fresh point of view can result in better services and products that help companies stay competitive.

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The Art of Innovation

A tour through the systems used by design firm and idea factory IDEO provides an insider's view of how innovation works and why it's a necessity for a...

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