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'Change By Design' has significantly influenced strategies and business models in the healthcare sector. It has encouraged a shift towards a more patient-centric approach. For instance, in the context of emergency rooms, the book's principles have led to efforts to improve the overall patient experience. The focus has been redirected to treating patients less like commodities and more like human beings in a vulnerable position. This approach has helped redefine ER logistics, creating a less stressful environment for patients. The book's emphasis on empathy and understanding the user's perspective has been instrumental in designing solutions that positively impact the patient experience.
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The insights from this experiment started a series of discussions that led to efforts to improve the overall emergency room experience. The result was a plan to focus on treating patients less like commodities and more like human beings in a vulnerable position. This unique approach helped redefine the ER logistics, creating a less stressful environment for patients. By putting himself in the position to experience what a typical patient encounters, Simsarian was able to help design solutions that had a positive impact on the patient experience.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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