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The book 'Post Corona: From Crisis to Opportunity' has influenced corporate strategies and business models by highlighting the acceleration of trends due to the pandemic. It emphasizes the importance of innovation and adaptability in the face of crisis. Companies are encouraged to pivot their strategies to align with changing market dynamics and consumer behaviors. The book also underscores the value of vision and growth narratives, which can lead to significant gains for innovators and market giants. It suggests that companies that are deemed innovative are seeing valuations that reflect estimates of future cash flows, encouraging businesses to invest in innovation and forward-thinking strategies.
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Markets make big bets on vision and growth narratives over hard numbers, leading to significant gains for innovators and market giants and steep declines for smaller firms and incumbents. Companies that have been doing well have benefited remarkably while weaker competitors have been shut out of capital markets had debt ratings cut, and customers worried about long-term deals. Firms that are deemed innovative are seeing valuations that reflect estimates of cash flows ten years from now discounted back at low rates. That's why Tesla's value exceeds the value of Toyota, Volkswagen, Daimler and Honda combined, even though it will produce just 400,000 cars in 2020 while the other four will build 26 million cars.
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What will the world of business look like after the coronavirus pandemic? The pandemic will accelerate every trend by a decade and redefine entire ind...
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