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The book "Hooked" has significantly influenced corporate strategies and business models by providing insights into consumer habits and psychology. It has guided businesses in designing products that create habitual use, thereby increasing customer retention and loyalty. The principles taught in the book have been applied by designers, marketers, and start-up founders to create products that customers find hard to stop using. This has led to the development of more customer-centric business models and strategies.
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is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book is to teach readers how customers behave and how to influence their habits with a product. The principles taught here will benefit designers, marketers, start-up founders, and anyone else who wants to learn how to create a product that customers just can't stop using.
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“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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