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The book "Hooked" has significantly influenced corporate strategies in product design and development. It provides insights into consumer habits and psychology, teaching businesses how to create products that customers will not only love but also become habituated to. The book emphasizes the importance of creating "hooked" customers, i.e., customers who are so engaged with a product that their usage becomes almost autonomous. This strategy has been successfully employed by many well-known companies such as Twitter, Pinterest, and Instagram. By understanding and leveraging basic human behavioral tendencies, businesses can design and build products that are not just attractive to customers, but also addictive.
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This book gives readers real-world insights into creating and nurturing user habits that become almost autonomous. Readers will learn how to design and build products that customers love. The book gives examples of successfully "hooking" customers that are behind many well-known products such as Twitter, Pinterest, and Instagram. Readers will learn that by creating a product that is designed to be addictive, they can use some of the most basic tendencies of human behavior to make a product a habit.
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“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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