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The book 'Made to Stick' has significantly influenced corporate strategies and business models by emphasizing the importance of creating 'sticky' ideas. These are ideas that are understood, remembered, and have a lasting impact, changing the audience's opinion or behavior. Many businesses have adopted this approach to ensure their messages, products, or services stick in the minds of their customers, leading to increased brand recognition and loyalty. The book also encourages businesses to present complex information in a compelling and engaging way, much like the story of Saturn's rings, to keep the attention of their audiences.
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Cialdini recalls that one of the more striking and interesting pieces was written by an astronomer telling the tale of the "puzzle" of Saturn's rings. The predicament was that three independent scientists, all reputable and at elite institutions, claimed that they knew what Saturn's rings were made of. The problem was that they all said different things – one gas, one dust, and one ice crystals. It turns out the answer was actually dust covered in ice. But that is beside the point. The point is that, by making this densely scientific topic into a mystery, "…that writer had me turning pages like a speed-reader," says Cialdini. By structuring any piece of information or communication in a similar way, it's possible to keep the attention of your audiences as well.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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