The book 'Originals' has significantly influenced corporate strategies and business models by encouraging originality and quality. It provides insights into how innovators and original thinkers developed their novel ideas, mitigated risks, and persuaded others. This has led businesses to foster a culture of innovation and originality, promoting diversity in their workforce, and emphasizing on quality. However, the book also warns about the risks of becoming too insular and overconfident, highlighting the need for businesses to recognize and adapt to changes in the marketplace.

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In its early days, Polaroid embodied the commitment blueprint, with core values of intensity, originality, and quality, and hiring a diverse workforce. Over time, however, commitment cultures become too insular. In a more competitive marketplace they are less likely to recognize the need for change. As the digital revolution began, Polaroid's dominant culture had made it overly-confident in its analysis. The company was unable to recognize the need to change.

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Originals

Learn how innovators and original thinkers across time developed their novel ideas, mitigated risks, persuaded others, and changed the way we all see...

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