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The book "Post Corona: From Crisis to Opportunity" has influenced corporate strategies in several ways. It has emphasized the importance of innovation and adaptability in the face of crisis. Companies are encouraged to pivot their business models to meet the changing demands of the market. The book also highlights the acceleration of trends due to the pandemic, prompting businesses to fast-track their digital transformation efforts. Furthermore, it underscores the widening gap between market giants and smaller firms, pushing companies to strive for growth and competitiveness. Lastly, it suggests that businesses should prepare for a post-pandemic world by investing in future-proof strategies and technologies.
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Markets make big bets on vision and growth narratives over hard numbers, leading to significant gains for innovators and market giants and steep declines for smaller firms and incumbents. Companies that have been doing well have benefited remarkably while weaker competitors have been shut out of capital markets had debt ratings cut, and customers worried about long-term deals. Firms that are deemed innovative are seeing valuations that reflect estimates of cash flows ten years from now discounted back at low rates. That's why Tesla's value exceeds the value of Toyota, Volkswagen, Daimler and Honda combined, even though it will produce just 400,000 cars in 2020 while the other four will build 26 million cars.
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What will the world of business look like after the coronavirus pandemic? The pandemic will accelerate every trend by a decade and redefine entire ind...
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