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The book "Subscribed" has influenced the strategies of professional learning platforms like Lynda.com, Kaplan, and Udemy by promoting the subscription model. This model allows these platforms to provide a wide range of courses and resources to their users for a recurring fee, rather than a one-time purchase. This ensures a steady stream of revenue and allows for continuous updating and addition of new content. It also provides users with the flexibility to learn at their own pace and choose from a wide variety of topics.
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Many colleges and universities are experimenting with MOOCs—Massive Open Online Courses. Professional learning platforms like Lynda.com, Kaplan, and Udemy are enjoying explosive growth. Textbook publishers, from established firms like Houghton Mifflin Harcourt to newcomers like Chegg, are offering online rentals.
Asked on the following book summary:
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...
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