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Blitzscaling has significantly influenced the strategies of digital companies like Google, LinkedIn, and Facebook. These companies have adopted the blitzscaling approach to rapidly scale their businesses, often prioritizing speed over efficiency in the face of uncertainty. This involves making large investments in areas such as customer acquisition, technology, and talent to fuel growth. For instance, they might launch new products or services quickly, even if they're not perfect, to capture market share. They also focus on network effects, where the value of their service increases as more people use it, creating a virtuous cycle of growth.
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Companies in China grow, break apart, and recombine with incredible speed. Smartphone maker Xiaomi is a prime example. It was founded in 2010; by 2015 it was the third-largest smartphone maker in the world; but in 2016 its sales dropped 40% year-over-year. The company responded by attacking its distribution problems with a rapid, massive effort to build up its off-line sales channel—in 2017 its sales had rebounded 59% from the previous year.
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Blitzscaling is all about rapidly growing and scaling a business or product. Learn the techniques that digital companies like Google, Linkedin and Fac...
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