How has "The Design of Everyday Things" influenced corporate strategies or business models in product design?

The Design of Everyday Things" by Don Norman has significantly influenced corporate strategies and business models in product design. It has introduced the concept of "human-centered" design, which emphasizes the importance of understanding the users' needs and behaviors. This approach has led companies to invest more in user research and usability testing, ensuring that their products are not only functional but also intuitive and easy to use. The book also highlights the importance of designing products that can effectively work around human flaws, which has led to the development of more user-friendly and error-resistant designs. Furthermore, it has encouraged businesses to consider the entire user experience, from the physical design of the product to the user interface and customer service.

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"We design equipment that requires people to be fully alert and attentive for hours or to remember archaic procedures even if they are only used infrequently, sometimes only once in a lifetime. We put people in boring environments with nothing to do for hours on end, until suddenly they must respond quickly and accurately. Or we subject them to complex, high-workload environments, where they are continually interrupted while having to do multiple tasks simultaneously. Then we wonder why there is a failure."

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The Design of Everyday Things

How do designers improve their products to work around flaws in human logic? In The Design of Everyday Things, Don Norman teaches the top frameworks b...

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