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The Forbes 30 Under 30 list has likely influenced the marketing strategies of global companies like Apple and Google in several ways. Firstly, it has highlighted the importance of targeting and engaging with younger demographics, as these individuals are often at the forefront of innovation and change. This could have led these companies to develop marketing strategies that are more appealing to this demographic. Secondly, the individuals on this list are often influential in their respective fields, and their endorsement or use of a product could significantly boost its visibility and credibility. Therefore, these companies might have incorporated influencer marketing strategies into their overall marketing plans. Lastly, the list emphasizes the importance of innovation and disruption, values that are highly regarded in the tech industry. This could have encouraged these companies to continually innovate and disrupt their own markets to stay relevant and competitive.
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Forbes launched the 30 Under 30 list in 2011 as both a response to Fortune's 40 Under 40 list, the rise of Business Insider, and that for the first time in history, "being young" was "actually an advantage for most fields." The Under 30 brand currently reaches 26 million 13-to-34-year-olds through its year-long marketing growth engine and cross-platform ad campaign with digital media content and live events. The name "30" under 30 is actually a misnomer. The US list recognizes a total of 600 people per year, with 30 individuals selected across 20 different industries, and there are over 30 countries and regions that all have their own lists. After running the 30 Under 30 program for ten years, Forbes has said there have been 100,000 nominees, with 20,000 nominations per year in the US alone. With 600 spots available per year, there are about 30 applications for every spot, equivalent to a 2 to 3% acceptance rate. Forbes says it's harder to get onto the Under 30 list than to get into...
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We break down everything about the Forbes 30 Under 30, including 4) how to replicate the 30 under 30 with a five-step framework we identified, 3) how...
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