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The strategy of creating addictive products, as discussed in the book "Hooked", has significantly influenced corporate strategies and business models. Many companies, especially in the tech industry, have adopted this strategy to increase user engagement and retention. By designing products that are habit-forming, companies can ensure a steady stream of revenue and growth. This strategy has been successfully employed by companies like Twitter, Pinterest, and Instagram, which have created products that users find hard to stop using. This approach has also led to the rise of the "freemium" business model, where users can use a product for free but are encouraged to pay for additional features or services.
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This book gives readers real-world insights into creating and nurturing user habits that become almost autonomous. Readers will learn how to design and build products that customers love. The book gives examples of successfully "hooking" customers that are behind many well-known products such as Twitter, Pinterest, and Instagram. Readers will learn that by creating a product that is designed to be addictive, they can use some of the most basic tendencies of human behavior to make a product a habit.
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“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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