Question
The subscription model has significantly influenced the strategies of major companies like Adobe, Netflix, and Spotify. It has allowed these companies to generate consistent revenue streams and build strong customer relationships. Adobe, for instance, transitioned from selling software packages to offering cloud-based subscriptions, providing customers with regular updates and new features. Netflix and Spotify, on the other hand, have leveraged the model to offer a vast array of content for a monthly fee, leading to high customer retention rates.
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The one genre missing from the universe of SVOD is sports. The UK-based company DAZN ("Da Zone") is positioning itself to be the Netflix of sports. It is currently hosting over 8,000 sporting events a year for a monthly subscription of $20 and is starting to win sports-rights away from major cable networks like Sky Sports.
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