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This is Marketing" has significantly influenced modern marketing strategies and business models by emphasizing the importance of empathy and service in marketing. It encourages businesses to focus on a smaller, more targeted audience that is genuinely interested in what they have to offer, rather than trying to appeal to a larger, more generic audience. This approach allows businesses to build a true story around their brand, making them the clear and obvious choice for their target audience. It also promotes the idea that marketing is not just about selling products, but about spreading ideas and making an impact.
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Now, consider what is the smallest viable number of people you would need to influence to make it worth the effort. These are the people who want what you're offering and are open to hearing your message. What do they believe? What do they want? Claim your corner of the map, the far edge where people really want what you have to offer. Don't aim for the popular center of the map; it's already too crowded. Instead, build a true story where you are the clear and obvious choice.
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How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...
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