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Apple and Google have adapted their revenue models over time by diversifying their product and service offerings. Apple, initially known for its Mac computers, has expanded into various sectors including mobile devices (iPhone), digital music (iTunes), and services (Apple Music, iCloud). This diversification has allowed Apple to generate revenue from multiple streams. Google, on the other hand, started as a search engine but now has a wide range of products and services including advertising (Google Ads), cloud computing (Google Cloud), and hardware (Google Pixel, Google Home). Google's primary revenue source remains advertising, but it has successfully introduced new revenue streams over time.
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In this article, we will go over some popular revenue strategies that companies have resorted to in recent times, some to tremendously lucrative effect, and others not so much. With these examples, you'll be familiarized with their money-making patterns and hopefully also become more discerning consumers, that is, even when a product seems "free" to use.
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What is the most effective revenue model or monetization strategy for your organization? This presentation provides a comprehensive guide to tried-and...
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