How might a company in a traditional sector like manufacturing apply the lessons learned from the Edsel's failure?

A company in a traditional sector like manufacturing can apply the lessons learned from the Edsel's failure in several ways. First, it's crucial to understand the market and customer needs before launching a product. The Edsel failed partly because it didn't meet the expectations of its target audience. Second, avoid overhyping a product. The Edsel was heavily marketed, creating high expectations that the product couldn't meet. Lastly, ensure the product's quality. The Edsel had numerous quality issues that damaged its reputation. By learning from these mistakes, a manufacturing company can increase its chances of success.