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A manufacturing company can apply the innovative approaches discussed in 'Made to Stick' by creating 'sticky' ideas. These are ideas that are understood, remembered, and have a lasting impact. For instance, the company can prioritize a single, clear intent, much like Southwest's 'low-fare airline' strategy. This clear intent can guide all decisions and actions within the company, ensuring everyone is aligned and working towards the same goal. The company can also make their ideas 'sticky' by making them simple, unexpected, concrete, credible, emotional, and by telling stories (the SUCCESs model).
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The Southwest example of Commander's Intent is memorable because it is clearly the result of relentless prioritization on behalf of senior executives. Rather than weighing multiple directions simultaneously (i.e., "fun experience" and "low-fare airline"), senior leadership has made it clear which they should choose. And the resulting financial success speaks for itself.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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