How might a company in a traditional sector like manufacturing apply Steve Jobs' recruitment strategy?

A manufacturing company can apply Steve Jobs' recruitment strategy by focusing on hiring individuals who are passionate about the product. During the recruitment process, the company can present the product to potential employees and observe their reactions. Those who show genuine interest and enthusiasm are likely to be A players. The company should also be ruthless in letting go of B players, as they can attract C players and lower the overall quality of the team. It's important to maintain a team of A players as they prefer to work with other A players, which can lead to higher productivity and better results.

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Jobs' test for recruiting people on the Macintosh team was to make sure they had a passion for the product. He would dramatically unveil the prototype and, if their eyes lit up and they went for the mouse, he would hire them. Jobs was ruthless with firing employees he called "B players." As a team grows, naturally, B players seep in, and they begin to attract C players. "The Macintosh experience taught me that A players like to work only with other A players, which means you can't indulge B players." In his presence, reality was malleable and people were hypnotized.

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Steve Jobs: The Exclusive Biography

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