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A manufacturing company can apply the innovative approaches discussed in HBR’s 10 Must Reads on Innovation by implementing the innovation value chain. This involves looking at new ventures from beginning to end to identify obstacles and opportunities. The company should establish a proper process for testing a product's worth and understanding of adequate funding. By using the innovation value chain, the company can take practical steps to get a product to market.
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The innovation value chain means looking at new ventures from beginning to end to identify obstacles and opportunities. Most companies do not have a proper process for testing a product's worth or an understanding of adequate funding. By using the innovation value chain, companies can take practical steps to get a product to market.
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Innovation is more than creativity; it is a process that is structured, with rules and best practices. This summary gives you some of the key takeaway...
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