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A manufacturing company can apply the selling and closing approaches discussed in the book by first understanding that selling is proposing their products or services in exchange for money, while closing is the final step where they ask for the customer's business. They can apply these principles by ensuring their sales team is well-trained in presenting their products effectively, highlighting the benefits and value to the customer. The closing process should involve asking for the customer's business directly, after they have been fully informed and convinced about the product. This could involve negotiation on terms, addressing last-minute objections, and finalizing the deal.
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What is selling? What is closing? What is the difference? Selling is when goods or services are proposed in exchange for money. Closing, on the other hand, doesn't happen until the end of this process when you actually "ask" the customer or client for their business. In turn, if you're presenting a product or service to a customer that is not handing you money, you're only selling—not closing. You may have informed and educated the prospect well, but they will not buy what you're selling if you cannot close them.
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Knowing how to sell is like possessing one of the rarest commodities on Earth. Most of us just don’t realize how persuasive we must be on a daily bas...
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