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A retail company can apply the persuasion models discussed in Pre-suasion by focusing on creating a sense of 'unfinished' or 'open' scenarios for their customers. This can be done by presenting dilemmas or problems that the company's products or services can solve. This strategy can help to capture the attention of customers and make them more likely to purchase. Additionally, the company can use these models to create a sense of urgency or need for closure, which can further drive sales.
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Some years ago researchers concluded that a person's attention and memory shuts down once a problem has been solved, or an action has been completed. So the idea is to learn how to use "the unfinished" as a way to garner attention to the product or service that is being offered. People crave cognitive closure when presented with a dilemma, so learn how to use that as an advantage over any competitors.
Asked on the following book summary:
Discover the best ways to direct the attention of the consumer towards a company. Learn persuasion models that can be adopted by smart and savvy busin...
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