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A traditional retail company can apply the innovative approaches discussed in Shoe Dog by embracing the spirit of entrepreneurship and innovation that characterized Nike's journey. This could involve taking risks, such as investing in new product lines or exploring new markets, just as Phil Knight did when he started selling Tigers. It could also involve fostering a strong company culture that values creativity and perseverance, as was the case with Nike. Additionally, the company could focus on building strong relationships with its customers, much like Nike has done with its target audience of athletes and sports enthusiasts.
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Today, the company that started as a 'crazy idea' in the head of a young running enthusiast in Oregon has become Nike, Inc., an iconic sporting goods company, selling shoes and clothes in thousands of stores worldwide and employing over 68,000 people. In its early days, the company was called Blue Ribbon, and comprised nothing more that Phil Knight trying to sell running shoes out of the back of his car. Called Tigers, the shoes were made at a factory in Japan, shipped out to Oregon in batches, and sold one pair at a time. The story of how Blue Ribbon became Nike, of the people Knight met along the way and the trials and tribulations they all faced, is both a personal tale of succeeding against the odds, and a case study in how to follow your dream to create something unique.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...
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