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A retail company can apply the innovative approaches discussed in "Hooked" by implementing the Hook Model. This model involves creating a product that forms a habit for customers, thus capturing their attention and imagination. The four-step process includes a trigger, action, variable reward, and investment. For a retail company, the trigger could be a sale or new product launch. The action would be the customer purchasing the product. The variable reward could be a discount on the next purchase or a loyalty program. The investment is when the customer continues to return and purchase more products, thus forming a habit.
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Readers will learn why some products capture customer's imaginations and attention, while others just never get off the ground. Using proven techniques, the Hook Model is all about learning how to engage customers by creating a product that creates a habit. Readers will find case studies of how the four-step process helps to create a product that "hooks" customers. The result is a product that doesn't rely on complicated and expensive marketing but rather relies on the innate tendencies for people to form habits.
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“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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