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A company in the transportation sector can apply the innovative approaches discussed in Super Pumped: The Battle for Uber by focusing on product development, breaking traditional rules, and prioritizing growth over bureaucracy. They can also learn from Uber's mistakes, such as exploiting user trust, and ensure they maintain ethical business practices. However, it's important to note that while these strategies contributed to Uber's rapid growth, they also led to significant challenges and controversies.
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Uber was not above playing dirty. For example, in 2014, Uber introduced a "safe rides fee," $1 for each ride to improve safety through background checks, regular vehicle checks, driver safety education and insurance. But Uber used these hundreds of millions of additional dollars for no such thing, exploited user trust and treated it as another income line.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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