How might a retail business apply the approach of managing overall project risk as discussed in Rogue Waves?

A retail business can apply the approach of managing overall project risk by setting a budget that considers the impact of each experiment on the overall portfolio's long-term optionality, near-term impact, resilience, and performance. The financial goal should be to manage the overall project risk instead of individual experiment risks. The business should create a spread of experiments with high and low impact and high and low success rates. Clear rules for when to initiate and stop experiments should be established.

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When you set a budget, consider each experiment's impact on the overall portfolio's long-term optionality, near-term impact, resilience and performance. Your financial goal must be to manage overall project risk instead of individual experiment risks. Create a spread of experiments with high and low impact and high and low success rates. Have clear rules for when to initiate experiments and when to stop them.

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Rogue Waves

How do you prepare your business for black swan events like pandemics or financial crises? Rogue Waves by Jonathan Brill explores how to prepare for a...

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